The need to know:
Bang Cookies is a New Jersey based business that serves up and ships out giant, gooey, gourmet cookies that aren’t overly sweet and absolutely divine. The company uses adult-themed innuendos to turn heads alongside advertising it’s commitment to using all natural, organic, non-GMO ingredients. While the two branding pushes clash, the flavor profiles in the product certainly don’t, and you should certainly add Bang to your “must-try” cookie list!
Dig in a Little Deeper:
Whenever I tell people that Jeremy and I moved to Union City, New Jersey, I get the exact same reaction: “WHAT! Wow… I’m sorry….” While the state may be just across the river, there’s something taboo about it that just seems impossibly far away and completely preposterous. I too used to scoff at the idea of crossing state lines, and lo and behold, here I am waiting by the bus stop and traversing through the Lincoln Tunnel every single day.
It’s not all for nothing. We have a one-bedroom apartment with a ton of space at a price you wouldn’t come close to in Manhattan, and the commute isn’t bad once you figure out the bus system and get used to all the homeless people sleeping in Port Authority Bus Terminal. Also, we happen to live around New Jersey’s best cookie shop: Bang Cookies.
This company entered Union City with a Bang (pun intended) in 2016, and has been serving up and shipping out gourmet confections ever since. You can find all your favorite traditional cookie flavors alongside a wide variety of stuffed and deluxe options such as sea salt caramel and rocky road. Or, if you’re feeling frisky, try out a boozy cookie (the bourbon walnut toffee is something special…)
Bang Cookies has taken on a provocative advertising campaign to grab attention and set itself apart from the pack. The website has innuendos galore and if you head to the shop in Union City Heights, there’s a neon sign brightly reading “I got Banged in New Jersey.”
Gimmicks aside, what makes Bang special isn’t the vibe and verbiage around the cookies, but the ingredients that go inside. George Kuan, the owner, only uses organic, natural, non-gmo ingredients with free range eggs and grass-fed butter. While I would be lying if I took a bite and was able to exclaim, “Wow! This non gmo flavor is amazing!”, I rather not pump my body full of chemicals and I like to support a business that values the environment.
More importantly, opting to make a product that is organic and non-gmo serves as a valuable signal to the consumer. It says, “Hey! We have put a lot of time, money, thought, and care into our product!”, which usually translates to a higher standard and quality. Granted, it also translates to a higher price tag ranging from $4.50 for a standard cooking up to $6 for a boozy one, but hey, grass-fed butter from New Zealand has its price.
The end product at Bang Cookies is absurdly delicious, and each pillow of joy has a crunchy outside and an ooey-gooey center. Your palate isn’t blown away by overwhelming sweetness, allowing you to appreciate the complexity and depth of flavors apart from pure sugar. We sprung for the S’mores and Bourbon Walnut Toffee for our first trip, and were sold by bite one.
I know what you’re thinking…. “Katie, there’s no way I’m going to Jersey for a cookie……”
Luckily, you don’t have to, Bang Cookies deliverers!
Bang Cookies absolutely is a competitor with the major NYC cookie players including Levain and Chip, and any cookie fanatic should give it a Bang.